Job Description

Job Description

Job Description

First America Homes (FAH) is the homebuilding division for The Signorelli Company (TSC), a vertically integrated, diversified real estate company based in The Woodlands, TX. Established in 1994, TSC has experience in all the aspects of real estate that make up master planned communities including land development, commercial, mixed-use, office, medical, outdoor hospitality, multi-family and single-family development. FAH is currently one of the fastest growing privately held homebuilders in the State of Texas with presence across all four quadrants of the greater Houston area and growing.

At First America Homes (FAH), our New Home Sales Consultants promote the sale of newly built homes to prospective customers by helping them find and buy a new property suiting their needs and preferences. They consistently drive new leads to our communities using various sources including referrals, realtors, and other professional networks. Our New Homes Sales Consultants thrive from their successes and enjoy working with like-minded professionals in a culture that promotes kindness and positivity.

Essential Job Responsibilities:

Customer Engagement

• Build rapport with customers through effective interpersonal skills and questioning techniques to determine homebuyer motivation, needs, desires, and budget.
• Demonstrate assigned FAH community model home, inventory homes, and home sites, to clarify homebuyer needs, preferences and build value in a solution through FAH.
• Provide in-depth knowledge about the area, assigned FAH community, and home plans to inform customers and build trust.

Goal Setting

• Participate in monthly goal-setting sessions using established FAH sales metrics, community sales expectations, and personal income goals.
• Collaborate with the Area Sales Manager (ASM) to ensure daily and weekly sales metrics are met. These metrics align with FAH baseline performance standards, necessary to achieve monthly goals and exceed community sales expectations.

Lead Generation and Marketing

• Generate referrals by cultivating relationships with local real estate professionals 
• Engage other self-generated referral sources and leads through face-to-face marketing at community events, school functions, and other opportunities.
• Utilize outbound calls, text messages, emails, social media, and face-to-face meetings to build relationships, set appointments, and drive sales.
• Leverage social media platforms, including Facebook, Instagram, and TikTok, to generate leads and enhance visibility.

Market and Competitor Analysis

• Monitor competitors and resale inventory in the assigned FAH submarket to understand pricing, product details, current incentives, popular plans, and sales pace.

Sales Process Management

• Maintain the assigned FAH community inventory home pipeline in collaboration with the ASM.
• Demonstrate proficiency with customers in selecting home sites, home plans, and structural choices.
• Process all paperwork related to sales, including supporting documentation.
• Maintain accurate records of all customer communications in the FAH Customer Relationship Management (CRM) system.

Customer Service

• Deliver an outstanding customer experience through ongoing learning and self-development.
• Provide timely and consistent follow-up, including participating in weekly customer calls with the community team.

Operational Excellence

• Ensure the FAH model home and sales center are well-maintained and presentable.
• Perform all necessary follow-up with internal and external partners to ensure successful closings.
• Actively participate in weekly sales meetings and training sessions.

Additional Responsibilities

• Serve as a backup to other sales team members as needed.
• Assist with administrative tasks in the sales office when required.
• Ensure compliance with all company policies, state, and federal laws and regulations.
• Perform other projects and related duties as assigned.

Experience & Skills

• Minimum 2 years recent experience in new home sales or commission-based real estate is preferred.
• Ability to exhibit confidence while leading and negotiating.
• Great listening skills and creative problem solving with the ability to gauge client needs.
• Ability with and knowledge of computers and social media platforms is strongly preferred.
• Critical and strategic thought with precise attention to detail.
• Always displays a charismatic personality and positive attitude.
• Ability to prepare written documentation and correctly complete contract calculations.
• Excellent verbal and written communication skills.
• Strong organizational skills and the ability to prioritize.
• Valid driver’s license is required to drive customers from sales office to community lots.
• Must be able to work weekends, evenings & some holidays.
• Requires frequent standing, walking (including stairs and uneven ground), and sitting.
• Proficient in all Microsoft Office applications.

This position requires weekend hours and offers excellent earning potential plus a comprehensive benefits package.  This is a 100% commission opportunity in which compensation is determined solely by the success of the individual Sales Consultant.

First America Homes is committed to providing an environment of mutual respect where equal employment opportunities are available to all.  We seek to empower everyone’s diverse experiences to maximize our organization’s talent and capabilities.

This job description is not meant to be an “all-inclusive” list of the duties and responsibilities of this job. First America Homes reserves the right to change or modify job duties as necessary based on business necessity.

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